Liverpool FC's new third kit showcases a seemingly ordinary design but features a unique detail: a vertically aligned Nike logo. This isn't a design error - it subtly honors the strides in women's football, merging tradition with empowerment. The iconic Nike logo, typically unchanged due to its vital historical and cultural significance, was thoughtfully reimagined in this context.

Lamborghini has rebranded for the first time in two decades as part of a broader shift towards sustainability and decarbonization. The Italian automaker followed the trend of flat, simplified logos but kept the iconic bull logo at the center of a shield and introduced a broader, thinner typeface.

Nike developed a versatile typeface for Olympic team kits that is legible across various sports clothing and appealing to fans. The variable font can adapt to different products with unique letter designs. This approach ensures functionality and style coherence across multiple platforms.

Virgin Wines partnered with Norwich agency Borne for its first major rebrand in 20 years, unveiling a new logo and color palette aimed at highlighting the joy of wine and enhancing perceptions of expertise and quality. The swirling logo, inspired by wine in a glass, features gradient colors representing various wine types and reflects Virgin Wines' commitment to authenticity and premium experiences.

The new logo for Paris Basketball has sparked a lively discussion among fans and design enthusiasts alike. Created by the Parisian graphic design studio Tyrsa in collaboration with the YARD agency, the logo replaces a more generic roundel design with a more distinctive representation that incorporates the Eiffel Tower. This change aims to establish a stronger connection to the team's identity and its city, often referred to as the "City of Light." While some critics argue that using the Eiffel Tower is a clichéd choice, others defend the decision, emphasizing that effective logo design often relies on simplicity and recognizability. The design team initially hesitated to use the Eiffel Tower but ultimately decided to incorporate it as a symbol of light, reflecting both the city's nickname and the brilliance of emerging sports talent. The logo also features a custom typeface inspired by traditional basketball fonts and Parisian design elements. Reactions on social media have been mixed. Some users appreciate the logo's identity and distinctiveness, contrasting it with the minimalist trends that have dominated branding in recent years. Others have drawn comparisons to the LA Clippers logo or criticized the color arrangement, mistakenly believing it resembles the flags of other countries. Despite the varied opinions, the rebranding effort has successfully generated conversation and engagement around the team's visual identity. Overall, the new Paris Basketball logo represents a thoughtful blend of local culture and sports branding, aiming to resonate with both fans and the broader community.

The New York Jets have reintroduced a jet motif into its logo, which has been updated to look more modern and forward-thinking. Along with the new logo, the team has also launched a Legacy Collection of uniforms that will be worn for the next five seasons, honoring the past while appealing to new fans.